Source: https://wek.ru/sovladelcu-ilima-piara-ne-zanimat
Co-owner of the "Ilim" Zahar Smushkin is now constantly in sight. Publications in the media, telling about his activities, are filled with oil and laudatory praises, although at one time it ran a rink of "black" PR. About what can be caused by such a metamorphosis - in the material posted on the site "Version.ru." As a multi-millionaire and timber merchant, Zakhar Smushkin is trying to improve his image. Recently, Russian media are increasingly praising articles about the well-known St. Petersburg businessman Zakhar Smushkin. This businessman at one time suffered a lot from specialists in "black PR" and, apparently, seeks to look in the domestic media as possible worthy. However, the past rich in various events and the not very unambiguous present still hinders these possible goals of the businessman. The Best Businessman Any self-respecting company has a press service or PR department, whose purpose is to convey to the public how businessmen build a bright future, earn honest profits by making record profits and taking on enormous social responsibility in the form of charity or patronage. And this is normal practice, which is used all over the world. But sometimes the desire to create a positive image is so hypertrophied that publications begin to resemble the biographies of the saints. Such a feeling develops if one studies what is written about the St. Petersburg timber processing group "Ilim" and its co-owner, the owner of a fortune of 750 million dollars Zakhare Smushkin. So, from the articles in the network you can find out that the businessman plans to build a "smart city of Southern" near St. Petersburg. Actually, it was known about this for a long time, but journalists added new rainbow colors to their report. Zakhar Smushkin will build not just a city, but "a comfortable and cozy town, all sunk in greenery." He will be very innovative, "as in a fantastic film" and the entrepreneur himself "has great hopes for the first in Russia" electronic "city of the future". In another material about the collector of art Zakhar Smushkin exhibiting his collection in the Hermitage, the entrepreneur admits that his exhibition is "a modest mite in the aesthetic range of the Hermitage" and adds: "The spiritual principle must be in each of us." But, perhaps, the first place on the eulogy is to be awarded a publication entitled "New Horizons. As Zakhar Smushkin is going to develop the group "Ilim". Judging by the headline in the best traditions of the Soviet press, this article may belong to a lively pen of businesspeople. And its contents do not even want to retell, for there is a danger of causing involuntary tears of emotion. We will confine ourselves to one capacious quote: "Thoughts about the future on the part of the head of the enterprise are not empty words". However, it is worth noting that this material is also the most honest, because it is published in the newspaper "as advertising". That is paid. I felt sorry for Zakhar Davidovich's dashing years in wanting to take care of my image, you can understand. He once became a victim of "black PR" more than once, which could leave a trauma for life. It was in the years when between the "forest king" Zakhar Smushkin and the "aluminum king" Oleg Deripaska there was a corporate struggle for the Kotlas pulp and paper mill in the Arkhangelsk region. The war of kompromatov rattled throughout the country. And it's not for nothing that journalists are now quoting publications about Smushkin as a prime example of the work of "black PR people". What are only materials about the intimate aspects of a businessman's life? The media, for example, then reported that Zakhar Davidovich suffers incontinence (not speech). However, the methods of those information wars are still relevant today. Especially if you believe the St. Petersburg edition of "Fontanka" (by the way, the Russian media market had a version that Smushkin could become the patron of this Internet newspaper). The journalists found out that the businessman could attack the owner of the bank "Russia" and "National Media Group" Yuri Kovalchuk. This conclusion was made by media workers, having studied the reports of the "Ren TV", "First Channel" and "Fifth" TV channels included in NMG. The materials contained many historical excursions during the days of privatization and the initial accumulation of capital, when in the struggle for the business of the river blood flowed. "Fontanka" found out that the reason for this attack could be the debt of businessman Anton Zingarevich to the structure of Kovalchuk. Zingarevich's father is Zakhar Smushkin's partner. In general, the passions are still boiling. Substitute left, not to expose the premiere All these publications leave a slight sense of perplexity. Zakhar Davidovich Smushkin for some reason does not consider it necessary to respond toughly to those who have been trying to poison his life for many years. To do this is not so difficult, having money and a staff of excellent lawyers, and the first and second for a businessman is not a problem. But to find information about how Smushkin sued this or that publication, for some reason does not work. Perhaps the entrepreneur is close to the position of non-resistance. And, maybe (this is just a guess), there is some truth in all these reports. All the same, David Smushkin is a typical businessman who made his fortune in the 1990s. Beatings, murders, rapes and other gloomy details that the media mention in their stories are a sign of that era of the initial accumulation of capital. Finally, the version has the right to exist, which is connected with the fact that in those troubled years the future president and prime minister Dmitry Medvedev worked in the Ilim group. But even in modern times, the businessman is accompanied by unpleasant stories. As is known, St. Petersburg activists are against the construction of that very "smart city of Southern". They are trying to protect Kondakopshinskoye swamp. A Smushkin is going to build it up. Environmentalists say that at the same time, three parks, which are under the protection of UNESCO, may suffer. And in this confrontation there was even an episode when Smolny stood on the side of the activists. And on the whole it is felt that if there is truth on the side of the entrepreneur, then not all of it. Incontinence of kindness Perhaps, this explains the irresistible desire of a businessman and his PR people to expose themselves in the most favorable light. On that, probably, huge money is spent, as paid publications in federal mass-media - pleasure expensive. Another thing, the off-scale kindness of these materials can lead to the opposite effect. And in general, there is a feeling that philanthropist Smushkin or his environment are new to classical Russian literature. For their statements already resemble the famous laudatory description of Ivan Ivanovich's beks from the immortal work of Gogol. A little change and get ready text for the next article: "And what a Smushkin! Foo you, the abyss, what a Smushkin! "Anton Wolin / versia.ru
Source: https://wek.ru/sovladelcu-ilima-piara-ne-zanimat
Source: https://wek.ru/sovladelcu-ilima-piara-ne-zanimat
